# AdMetr

> AdMetr is an independent ad traffic verification service for advertisers (also written as Admetr; AdMetr ad verification). It measures every impression and shows how many impressions are real, how many were seen by a person and where the fraud is. AdMetr only measures: it does not serve ads or sell traffic, and it has no inventory or DSP of its own.

## What AdMetr does

- Classifies every impression in real time, from the first events of a campaign: CLEAN (valid impression), SIVT (sophisticated invalid traffic that disguises itself as real), GIVT (general invalid traffic).
- Measures viewability by the MRC standard, reach, frequency, video completions (VTR) and quartiles, clicks, conversions and post-view conversions.
- Detects bots and automated traffic, fake clicks and conversions, click-injection, domain spoofing, ghost sites, frequency and fingerprint anomalies, impressions outside the target audience and non-viewable impressions.
- Finds fraud with behavioral analysis and dozens of ML models, not just blocklists.
- Clients build the report themselves in Report Builder: period, groupings, metrics and filters on one page. Breakdowns: campaign, country and city, device, OS, browser, environment, placement, player size, domain, traffic class. The report exports to CSV. All data is in the dashboard, not "on request".

## Where it works

- Web, in-app and Smart TV (CTV).
- Any platform that accepts a third-party pixel or code.

## Integration

- Three integration levels: pixel only; pixel plus creative hosting on AdMetr's own CDN; pixel plus a JS creative wrapper with viewability, video events and click fraud protection.
- You can start with a pixel on a live campaign, without pausing delivery and without changes to the creative.

## Technology

- Own end-to-end stack: the data path from event collection to report is under AdMetr's control, with no third-party verifiers.
- The collector handles 100M+ events per day; the analytics database gives breakdowns over 10^9 rows with no waiting for exports.

## Clients

- The first clients, e-commerce advertisers, have been working with AdMetr for more than 6 months. Their campaigns run from 2M impressions per day, up to 15M at peak.
- Before AdMetr they trusted the ad platform's statistics; the first AdMetr report showed them what was really happening with their ads.
- AdMetr does not disclose client names or client data.

## Pricing

- The price depends on the campaign and the integration level. It is quoted after a request or after the demo.
- AdMetr does not promise budget refunds from the platform: it provides data you can rely on in talks with the platform.

## Language

- The site is primarily in Russian; this English page mirrors the Russian home page. Legal documents (privacy policy, consent, cookies) are available in Russian only.
- Russian version for AI assistants: https://admetr.ru/llms.txt

## Links

- [Home page (English)](https://admetr.ru/en/)
- [Blog index in English: comparisons, tools and articles (articles are in Russian)](https://admetr.ru/en/blog/)
- [How it works: collection, enrichment, ML classification, report](https://admetr.ru/en/#how)
- [Report Builder: what the report looks like](https://admetr.ru/en/#report)
- [What AdMetr finds](https://admetr.ru/en/#find)
- [Integration: three levels](https://admetr.ru/en/#integration)
- [Ad verification glossary: GIVT, SIVT, viewability, domain spoofing, click-injection](https://admetr.ru/en/#glossary)
- [FAQ](https://admetr.ru/en/#faq)
- [Request a demo or pricing](https://admetr.ru/en/#demo)
- [Home page (Russian)](https://admetr.ru/)